← Hanno Kaiser
Silicon Valley Antitrust v.5
Hanno Kaiser · UC Berkeley School of Law, Room 170 · Fall 2015
Fridays, 8 am (sharp!) – 9:50 am
This is an evolving syllabus. We will discuss key issues of technology antitrust using current cases and materials — stuff on this website will change during the course of the semester.
Class 1: Antitrust, technology, and criminal cartels
August 28, 2015
Topics for discussion
- A roadmap for this course
- The goals of antitrust and "competition on the merits"
- Economic goals
- Non-economic goals
- How firms subvert the competition mandate ("Decrease output to increase profit")
- Collusion ("too little competition")
- Exclusion ("unfair competition")
- We will spend a lot of time with unsettled and difficult cases. But before we go there, let's establish an uncontroversial baseline: Criminal cartel conduct
- Price fixing, market allocation, bid rigging
- DOJ criminal enforcement policy
- How cartels work: Creating artificial scarcity to get a bigger slice of a smaller (and more expensive) pie
Reading
Optional
Class 2: The antitrust toolkit: Rule of reason, per se categories, ancillary restraints
September 4, 2015
Topics for discussion
- Recap: The root of all antitrust evil: "Reducing output to increase profits."
- Processing antitrust fact patterns: Towards a flexible checklist approach
- The first fork in the road: Agreement v. unilateral conduct
- Agreements: Modes of analysis
- Rule of reason
- Exception: Per se categories
- Exceptions to the exception (i.e., "not really per se after all")
- Lack of judicial experience with the challenged conduct
- Ancillary restraints
- Quick look
- First curveball: Partial upstream cartel? The "high tech worker" no cold-call case.
- Second curveball: Efficient price fixing? The BMI v. CBS case.
Reading
- United States v. Adobe Systems, Inc., Apple Inc., Google Inc., Intel Corporation, Intuit, Inc., and Pixar (2010) Complaint.
- Broad. Music, Inc. v. Columbia Broad. Sys., Inc., 441 U.S. 1 (1979). Excerpts Landmark case
Optional
Class 3: Horizontal agreements: U.S. v. Apple, Inc., 2d Cir., June 30, 2015 (eBooks) Part 1
September 11, 2015
Topics for discussion
- Adding to the toolkit: Horizontal and vertical agreements
- What's the difference and why does it matter?
- "Upstream" and "downstream" in ecosystem industries
- Anatomy of a complex civil antitrust litigation, involving multiple defendants (Apple and the publishers), DOJ, State Attorneys General as parens patriae, and private class action plaintiffs, etc.
- Industry background: Book distribution before and after Amazon's Kindle
- Why ebooks matter, even though the focus is on hardcover pricing
- Wholesale v. agency models, and the role of "most favored nation" clauses
Reading
Optional
Class 4: Horizontal agreements: U.S. v. Apple, Inc., 2d Cir., June 30, 2015 (eBooks) Part 2
September 18, 2015
Topics for discussion
- Disruption via de novo entry as per se illegal conduct?
- Platform competition and price effects: How do you launch a multi-stakeholder platform (e.g., operating system, gaming console, app store, etc.) in the real world?
- Is this a case about "trade ebooks" or about ebook reader platforms? How does that affect the scope of the rule of reason analysis?
- Vertical interaction with horizontal agreements: the line between "hub and spoke" conspiracies and parallel vertical agreements
- Analysis of the court's application of the per se and rule of reason framework.
Reading
Class 5: United States v. Microsoft Part 1: Technology markets, market definition
September 25, 2015
Topics for discussion
- Unilateral conduct: Monopolization and attempted monopolization
- Market power and monopoly power ("big")
- Direct evidence: higher prices and exclusion
- Circumstantial evidence: high market shares and entry barriers
- Defining relevant antitrust markets
Reading
Optional reading/viewing
Class 6: United States v. Microsoft Part 2: Network effects and entry barriers, exclusionary conduct, interoperability layers, and defensive leveraging
October 2, 2015
Topics for discussion
- Multi-sided platforms and indirect network effects as barriers to entry ("applications barrier to entry")
- The U.S. v. Microsoft case is about Microsoft's efforts to protect the application barrier to entry against erosion by interoperability layers
- If the same applications ran on different OSs (via Java, for example), then the OSs would have to compete only on the basis of "genuine OS features" and OS price.
- Microsoft's exclusionary conduct serves to "reduce usage share" of and "deny critical mass" to interoperability layers
- OEM agreements
- Commingled code
- "Embrace, extend, extinguish"
- Causation
- The "biodiversity" approach to ecosystem industries
- Rule of reason for platform markets
- Trial strategy: facts and law, specifics and principles
Reading
Optional
Class 7: "Predatory innovation:" Creating Strategic Incompatibilities (Part 1)
October 9, 2015
Topics for discussion
- Many peripheral products are designed to work with someone else's system. Commonly the system provider has its own peripherals and competes with third party peripheral product vendors. What happens if the system vendor makes its system incompatible with third party peripherals?
- Product design changes that exclude vendors of (no longer) compatible products are a common business strategy and a staple of technology antitrust litigation.
- We will address the treatment of "predatory innovation" claims by looking at four of the classic cases/vignettes.
Reading
- In re Apple iTunes Antitrust Litigation, 796 F. Supp. 2d 1137 (N.D. Cal. 2011). Excerpts. Jury verdict. Drawing.
- California Computer Products, Inc. v. Int'l Bus. Machines Corp., 613 F.2d 727 (9th Cir. 1979). Excerpts. Drawing.
- Caldera, Inc. v. Microsoft Corp., 72 F. Supp. 2d 1295 (D. Utah 1999). Excerpts.
- Transamerica Computer Co., Inc. v. IBM Corp. (In re IBM Peripheral EDP Devices Antitrust Litig.), 481 F. Supp. 965 (N.D. Cal. 1979). Excerpts.
Optional
- Berkey Photo, Inc. v. Eastman Kodak Co., 603 F.2d 263 (2d Cir. 1979)
Class 8: "Predatory innovation:" Product Hopping and related conduct in pharmaceutical cases (Part 2)
October 23, 2015
Topics for discussion
- Innovation in the pharmaceutical industry. The interplay of patent and antitrust laws and the special regime created by the Hatch-Waxman Act
- How the FDA process works: NDAs, ANDAs, the Orange Book, clinical trials
- Incentives of leaders (brand) and followers (generics) in the pharmaceutical space
- Costs and probabilities of bringing a drug to market
- Insurers, doctors, patients, and pharmacies: the inherent agency problems in selection and distribution of pharmaceutical products
- "Pay for delay" as the classic Hatch-Waxman Act problem
- "Product hopping" as a form of predatory innovation
- The impact of pharmaceutical antitrust cases beyond the pharmaceutical context
- The future of the "scope of the patent" test after FTC v. Actavis
- Hard- and soft switches after NY v. Actavis. Does everyone have to keep the "old" product on the market for a while now?
Reading
Optional
Class 9: Antitrust and Standard Setting
October 30, 2015
Topics for discussion
- The "standard setting exception" to limiting technology competition and why the rule of reason applies to standard setting organizations (SSOs)
- Benefits of standards
- The "market power by-product of standard setting": standard-essential patents ("SEP")
- Market power from patents v. market power from SSO-agreements regarding patents
- The risk of SEP hold-up
- SSO antitrust safeguards and, in the event of failure, grounds for antitrust claims
- Elimination of bias in the standard setting process
- Disclosure of patents
- Licensing of patents
Reading
Optional
Class 10: The Smartphone Wars: With a special focus on Europe and China
November 6, 2015
Topics for discussion
- The origins of the Smartphone wars: telcos v. computer companies
- Who should get how much of a new category of devices that amalgamate telecommunications and computer technologies?
- Who contributes what? Features v. standards.
- Identifying the key questions
- Injunctions: Should holders of patents that they (a) declared essential to a standard and (b) promised to license on fair and reasonable terms be permitted to seek injunctions against implementers?
- Royalties: Who should determine a reasonable royalty for standard essential patents and how should this royalty (rate and base) be determined?
Reading
Optional
Classes 11 and 12: Open and Closed Systems: Tying and Aftermarkets
November 13, 2015
Topics for discussion
- Platform competition law ingredients: "applications barrier to entry," predatory innovation, tying, aftermarkets
- The law of tying
- Two products
- Ties (contractual, economic, technological)
- Market power in the tying product market
- Effect in the tied product market
- The welfare implications of tying
- Tying by firms with market power v. without
- Single-brand aftermarkets and limiting principles
- What is the antitrust significance of two-step purchasing patterns ("First you choose a phone, then you choose among the apps available for the phone.")?
- Who gets what? Fairly and unfairly appropriating the gains from collaboration.
- "Closing an open system" v. "maintaining a closed system"
Reading
Optional
Classes 13 and 14: Putting it all together
November 20, 2015
Topics for discussion
- Unilateral conduct
- Network effects as entry barriers
- Single brand aftermarkets
- Standard essential patents
- Exclusive dealing (single product)
- Predatory innovation (single product)
- Tying (multiple products)
- Evading SSO safeguards
- Agreements in restraint of trade
- Agreements v. conscious parallelism
- Vertical and horizontal agreements; upstream and downstream
- Modes of analysis: ROR (AE > PE) and per se categories
- Getting out of the per se box (ancillary restraints; lack of judicial experience)
- Exam technique
- Read the question; read the hypo
- Upstream/downstream drawing; clearly identify the markets at issue
- Outline the mandatory elements of the offense
- Locate the "issues" within the structure of the outline
- Write your answer, using the outline topics as headings
- Claim → "because" → Evidence
- Exhaust the hypothetical
- Highlight every fact that you have used
- Find a place for what's left over
- Finish
Reading
Recommended reading
Licensed under a Creative Commons Attribution 3.0 United States License.